ALLIE has evolved as a sunscreen brand that enhances beauty while continually updating functionality to protect against UV rays. Having pursued beauty aligned with the times, ALLIE will offer a new kind of beauty: “Sustaining your beauty and the world’s” This is also ALLIE’s idea of sustainability. The power of each person may be very small. But when they come together to form great power, they will surely create a powerful harmony and a beautiful tomorrow. Sustaining beauty and the world with one swipe*