STRAINIA CARE STRAIGHT SHAMPOO 400ML

3 ESSENTIAL FEATURES:

1. STRAIGHTENS THE HAIR FROM THE CORE.
USES A PROTEIN DERIVED FROM A PROPRIETARY FORMULA COMBINED WITH TYPE O AND TYPE P KERATINS;
BALANCES THE WATER CONTENT OF THE HAIR 360 DEGREES AROUND THE AXIS OF ITS CORE;
INCORPORATES ENZYMES DRAWN FROM PLANTS THAT THEY USE TO STORE WATER IN THEIR LEAVES AND STEMS;
THE COMBINED EFFECT OF THE VARIOUS COMPONENTS ALLOWS HAIRS TO RETAIN MOISTURE AND RESIST FRIZZINESS;
*TYPE O KERATIN: HIGHLY ABSORBENT, EASILY AFFECTED BY HUMIDITY
*TYPE P KERATIN: LOW ABSORBTION, RESISTANT TO HUMIDITY

2. RESISTS WATER EVAPORATION AND RETAINS MOISTURE.
USES A CERAMIDE WHICH NATURALLY OCCURS IN HUMAN SKIN AND HAIR;
IT IS ABSORBED INTO THE CUTICLE OF THE HAIR WHERE LACKING CERAMIDE HAS ALLOWED MOISTURE TO ESCAPE;
THE CERAMIDE HEALS THE SPLIT SURFACE AND WATER CAN AGAIN BE RETAINED INSIDE THE HAIR.

3. SMOOTHLY COATS THE EXTERIOR OF HAIR.
USUALLY, HAIR FORMS ITS SHAPE BY CONNECTING VARIOUS PROTEINS TO EACH OTHER INSIDE THE HAIR;
THESE CONNECTIONS CAN BE AFFECTED BY SWEAT OR HUMIDITY;
THE COMPONENTS OF THIS PRODUCT REACT TO THE HEAT OF DRYER, SMOOTHING THE HAIR.