OLAY BIO-MIMIC PEPTIDE FIRMING & LINES FADING ESSENCE SOFT CREAM 50G

"NEW¹ EXCLUSIVE BIOMIMETIC PEPTIDE SYSTEM²

INSPIRED BY THE GECKO'S TAIL REGENERATION
ACTIVATES CELLS TO SELF-GENERATE YOUTHFULNESS+++

OVER 50 YEARS OF EXPERTISE IN PEPTIDE RESEARCH^

EXCLUSIVE ""SUPER-CONDUCTING"" BOTOX-LIKE PEPTIDE*

FIRST-EVER^^ ""9-PEPTIDE COMPLEX""
HIGHLY EFFECTIVE FIRMING

RARE WHITE DIAMOND TRUFFLE# PLUS^^^
NATURAL BOTANICAL EXTRACTS
STRENGTHENS THE SKIN BARRIER

1. ""ALL-NEW"" REFERS TO THE NEW ADDITION OF THE OLIGOPEPTIDE-215 AND CAFFEOYL HEXAPEPTIDE-9 COMPLEX WITHIN OLAY'S SPECIALIZED PEPTIDE-BASED FIRMING AND LINE-REDUCING RANGE (INCLUDING THE LIGHT-CREAM, SOFT CREAM, RICH CREAM, AND ULTRA RICH CREAM).
2. ""EXCLUSIVE BIOMIMETIC PEPTIDE SYSTEM"" REFERS TO THE COMPLEX OF OLIGOPEPTIDE-215 AND CAFFEOYL HEXAPEPTIDE-9; CAFFEOYL HEXAPEPTIDE-9 IS SUPPLIED EXCLUSIVELY TO P&G. ""BIOMIMETIC PEPTIDE"" REFERS TO PEPTIDES DESIGNED TO MIMIC NATURAL BIOLOGICAL STRUCTURES; SPECIFICALLY, OLIGOPEPTIDE-215 IN THIS PRODUCT.
+++ REFERS TO THE PROPERTIES OF THE OLIGOPEPTIDE-215 AND CAFFEOYL HEXAPEPTIDE-9 COMPLEX BASED ON *IN VITRO* EXPERIMENTS, SHOWING THE ABILITY TO PROMOTE CELL PROLIFERATION AND PROVIDE FIRMING BENEFITS. ""CELL-LEVEL SELF-GENERATION"" IS A CREATIVE EXPRESSION FOR CELL PROLIFERATION.
^ REFERS TO OLAY'S RESEARCH INTO PEPTIDE APPLICATIONS IN SKINCARE, WHICH BEGAN IN 1975 AND SPANS OVER 50 YEARS.
* ""EXCLUSIVE SUPER-CONDUCTING BOTOX-LIKE PEPTIDE"" REFERS TO AN INGREDIENT SUPPLIED EXCLUSIVELY TO P&G, FORMED BY COMBINING ACETYL HEXAPEPTIDE-8 WITH MALIC ACID AND BETAINE USING SUPRAMOLECULAR CHEMISTRY PRINCIPLES; ""SUPER-CONDUCTING"" REFERS TO ENHANCED PENETRATION.
^^ ""FIRST-EVER"" REFERS TO THE BRAND'S FIRST INCLUSION OF A PEPTIDE COMPLEX COMBINING OLIGOPEPTIDE-215, CAFFEOYL HEXAPEPTIDE-9, ACETYL HEXAPEPTIDE-8, DIPEPTIDE-4, PALMITOYL PENTAPEPTIDE-4, ACETYL TETRAPEPTIDE-11, PALMITOYL DIPEPTIDE-7, TRIPEPTIDE-3, AND CARNOSINE IN A SINGLE PRODUCT. # ""WHITE DIAMOND TRUFFLE"" IS THE BRAND'S NICKNAME FOR THE INGREDIENT *TUBER AESTIVUM* EXTRACT.
^^^ REFERS TO AN INCREASED CONCENTRATION OF THE INGREDIENT *TUBER AESTIVUM* EXTRACT IN THE FORMULA COMPARED TO THE PREVIOUS GENERATION OF OLAY PEPTIDES FIRMING SOFT CREAM/ RICH CREAM."