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BRAND STORY
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Peer pressure of "Not standing out." Convincing yourself, "This is the type of person I am." Stereotypes of "Being feminine, being masculine." It's okay to break free from the various "cages of preconceptions" to enjoy freedom. To love yourself more and not for anyone else. Yes, KATE believes. KATE makes up individual styles and even that person's way of life. For you, who seeks to express yourself the way you want.