Our story starts in 1991, when a team of visionary beauty experts developed SinfulColors for professional beauty stores. Their ability to anticipate the next “now” colors made an instant splash. In no time, SinfulColors spread its on-trend color appeal through retail stores and across the country. With vivid shades that pop, wow, flatter and inspire. In cream, glitter, shimmer and matte, and in formulas you want that provide full color coverage. All made in the USA, with the quality you expect from a leading nail brand, without formaldehyde, toluene and DBP.