ANESSA, the Asia No.1 suncare brand* and the 1st leading sunscreen brand in Hong Kong^, is the crystallisation of more than 100 years of Shiseido’s research and development on UV-ray protection. More than just UV protection, ANESSA’s hero anti-UV aging product, Perfect UV Sunscreen Skincare Milk is upgraded and enhanced with innovative technology “Auto Veil Technology”, it automatically repairs sunscreen creases and uncovered spots created by movement. To enhance skin hydration, it formulated with 50% skincare ingredients. In addition, it has WORLD'S FIRST “Auto Booster Technology” which UV protective veil automatically reacts to heat, air moisture, sweat and water to form an uniform veil and provide stronger UV protection. ANESSA offers various sunscreen products with different textures that suitable for different skin types and occasions.
*Source Euromonitor Internation. Beauty and personal care retail value sales, 2023 data in Asia Pacific.
^Based on Nielsen sales data report in Hong Kong for the period of Jan to Dec 2024, ANESSA was the top seller in Suntan market.