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RIMMEL
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BRAND STORY
BRAND STORY

Rimmel’s extensive range is kept bang up-to-the-minute as it translates the look of London into new shades, products, packaging and advertising. But however creative and fashion-forward, Rimmel products are always easy to use, versatile and accessible, designed to encourage experimentation and self-expression. To strengthen its edgy style, Rimmel has appointed Cara Delevingne, Rita Ora and Makeup Artist James Molloy as brand ambassador. With on-going new product development, Rimmel keeps on creating new product and exploring new markets in the meanwhile, bringing London street style to fans in the globe.