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PEARS
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BRAND STORY
BRAND STORY

Andrew Pears, the son of a farmer, he completed his apprenticeship in 1789, established a barber's shop in Gerrard Street in Soho and began to produce cosmetic products. At that time Soho was a high-end residential area, and Pears' clientele included many wealthy socialites who took pride in their appearance. The fashion among the wealthy of the period was for pristine white complexions; tanned faces were associated with those who laboured outdoors. Pears found that his powders and creams were frequently being used to cover up damage caused by the harshness of the soaps and other beauty products (many of which contained arsenic or lead) that were in general use at the time. Pears began to experiment with soap purification and eventually managed to produce a gentle soap based on glycerine and other natural products.

The clarity of the soap gave it a novel transparent appearance which provided a marketing advantage. To add to the appeal, Pears gave the soap an aroma reminiscent of an English garden.
It has been established for more than 200 years and known as an experienced brand from consumers.